2 October 2025, Kuala Lumpur — Pharmaniaga Berhad has taken another important step in its digital transformation journey with the successful launch of a CRM initiative for an additional business unit. The project was delivered in partnership with REDtone Digital Berhad, who serves as the company’s CRM solution provider. This milestone reflects Pharmaniaga’s continued commitment to innovation and operational excellence within Malaysia’s healthcare ecosystem. As a Government-Linked Company (GLC) and one of the nation’s largest integrated pharmaceutical groups, Pharmaniaga plays a key role in ensuring the efficient delivery of medicines and medical supplies across the country. The latest CRM project builds on earlier digital initiatives and aims to further enhance customer engagement, streamline operations and provide better visibility across sales and service touchpoints. By empowering frontline teams with improved tools and digital workflows, Pharmaniaga is positioned to deliver even greater value to its stakeholders. Enhancing CRM to Drive Business Agility This CRM expansion introduces a more connected and responsive way for teams to manage interactions with customers. The platform includes mobile capabilities that allow field teams to access real-time information, log customer visits on the go and provide timely responses that meet the evolving needs of clients in the healthcare sector. Through this implementation, Pharmaniaga’s business unit gains increased agility and better control over customer data, supporting more informed decision-making and proactive service delivery. The move is especially relevant in today’s environment, where speed, transparency and customer-centricity are critical to long-term success. REDtone’s Role as CRM Technology Partner REDtone’s involvement in this second CRM project demonstrates its growing position as a trusted digital solutions provider for enterprise clients. Working closely with Pharmaniaga’s internal stakeholders, the REDtone team ensured a smooth implementation that aligns with both strategic goals and operational requirements. As a technology partner, REDtone provides end-to-end support that includes CRM consultation, solution design, configuration, integration and ongoing optimisation. This holistic approach ensures that clients like Pharmaniaga are equipped with scalable solutions that evolve with their business needs. “We are proud to support Pharmaniaga as they continue to lead the way in digital transformation within the healthcare industry. This project is not only about new technology but also about creating meaningful impact by giving people the tools to work smarter, collaborate better and serve customers more effectively,” said a spokesperson from REDtone. A Long-Term Commitment to Innovation The successful rollout of this second CRM project signals the continued collaboration between REDtone and Pharmaniaga in driving innovation across business functions. Both organisations share a vision for technology that is not only robust and secure but also tailored to deliver measurable outcomes. Moving forward, REDtone remains committed to supporting Pharmaniaga’s digital roadmap by providing solutions that are practical, scalable and aligned with industry demands. This initiative also reinforces REDtone’s broader focus on enabling digital transformation for key sectors such as healthcare, logistics, government and manufacturing. Through strategic partnerships and deep domain expertise, REDtone continues to help businesses unlock new levels of efficiency, engagement and performance. Related posts